Internal Toolkit · 2026

Smarter audience activation, made simple.

A central hub for media planners and buyers across MENA — one place to discover data partners, match the right one to your brief, run media plans, and follow a consistent process from brief to live campaign.

Why Data Partnerships matter now more than ever.

As signals fade and walled gardens grow, collaboration becomes our superpower.

Proven
Impact

Proven uplift in performance and ROI from campaigns using enriched audiences.

Exclusive
Data Access

Premium audience signals from trusted regional and global partners.

Locally
Optimised

Built with real local behaviours and tuned for MENA market performance.

The process, end-to-end.

Six steps from client brief to live campaign. Same workflow, every time, every partner.

01 / Brief
Client Brief
Identify objective, KPIs, market, audience target.
Account / Planner
02 / Match
Partner Selection
Use the recommender to match brief to data partner.
Planner
03 / Quote
Audience & Cost
Reach out to partner. Get segments and CPM.
Planner
04 / Plan
Plan Sign-off
Build plan. Share BO with partner — data cost only.
Planner
05 / Push
Audience Push
Activate audiences via API or Business Manager.
Activation team
06 / Run
Activate & Measure
Launch, optimise, attribute, and report on KPIs.
Trader / Planner

Live campaign checklist

Tick off as you go. Everything you need to launch a partner-data campaign.

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Active Data Partners

Six partners, one ecosystem.

Click any partner card for full details, including contact information, capabilities and use cases.

6 partners
Compare

Capabilities & activation channels.

Two views — one for what each partner can do (data capabilities), one for where you can activate the audience (channels).

Find the right partner

Tell us about your brief.

The more you tell us, the sharper the recommendation. Multi-select where it makes sense — most briefs have more than one objective or audience type.

E-commerce / sales
Brand awareness
Consideration / mid-funnel
Footfall / store visits
App install / engagement
Lead generation
Scale a winning audience
Luxury / HNW
Mass-market
Active shoppers
Frequent travellers
Tech / early adopters
Youth / lifestyle
Commuters / workers
Competitor visitors
UAE
KSA
Qatar
Kuwait
Bahrain
Oman
Egypt
Lebanon
Jordan
Meta
TikTok
Snapchat
DV360
Programmatic — PBU
Programmatic — NMS
Self-managed

Fill in your brief on the left and we'll surface the best partners for it — ranked by fit.

Partner brief email

Send a clean brief.

Fill in the details — we generate a partner-ready email you can copy and send. The "data cost only" note for the BO is included automatically.

Preview

Media planning calculator

Plan, price, push.

Multi-platform calculator with global CPM defaults and per-row overrides. Same logic as the existing Excel — exportable to CSV.

Planning inputs

Set the defaults — they cascade to all rows unless overridden.

Partner Platform Media Spend ($)▸ Input Media CPM ($)override Impressionscalculated Data CPM ($)override Data Cost ($)calculated Total Cost ($)calculated Data %calculated

Summary

Total Media Spend $0
Total Impressions 0
Data Cost (BO) $0
Total Campaign $0
Data % of Media 0%
Always share the BO with the partner for the data cost only — never the total campaign cost.
Campaign naming convention

Consistent IDs, cleaner reports.

Only the partner code is mandatory. Fill in whatever else fits the client — the convention adapts.

Generated Campaign ID
CHR_[PARTNER]

Examples

CHR_TMG_UAE_META_CONV_LVMH_2606
Transact · UAE · Meta · Conversion · LVMH · Jun 2026
CHR_AZR_FOOT_IKEA
Azira · Footfall · IKEA — minimal example
CHR_APR_UAE_SNAP_APP_NOON_2607
AudiencePro · UAE · Snap · App · Noon · Jul 2026

Reporting rules

  1. Use the campaign ID as the report filename.
  2. Default cadence: weekly. Confirm with partner.
  3. Reports must include: impressions, CTR, VTR, spend vs budget, segment performance.
  4. Never share client-level financials — data metrics only.
Reference

Glossary & FAQ.

Key terms every planner and media buyer should know when working with data partners.